Customer Relationship Management

With fierce competition for customers everywhere, and retaining customers becoming even harder, enterprises are beginning to realize the importance of a customer relationship management (CRM) application.

Simply put, the application helps companies to define and institutionalize the relationships with its prospects and clients. From identification of prospects, mobilizing of resources to fulfilling the prospect's requirements; progressing through the stages of signing up a customer; and all the way to the stage of maintaining that customer and generating repeated and cross/ reference sales from that client.

For some businesses, you may even want to know the semantic relationships between your customers and their friends, business partners and supply chains.

While CRM may be a generic solution, DSS provides the value add of tailoring one to your unique requirements. A house buyer will be surprised to receive a SMS on the occasion of his/ her birthday. Similarly for a service provider, logging of complaints and their speedy resolution may be more important. Whereas for an engineering project based outfit, the tracking of prospects and mobilizing of resources to meet their requirements at every stage of the selling cycle is essential.

Whatever your industry and needs, DSS has the solution to meet your needs.

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